On-demand labor is now an integral part of e-commerce and promises to fill stocking, merchandising and other jobs, but high turnover could check its lofty ambitions.

Earlier this year, e-commerce provider Shipt issued an invitation to its contract workers: Come to headquarters in Birmingham, Alabama, meet our executives and talk about your jobs.

One thousand individuals paid their way to the southern city in April and were treated to a day and a half of development, including a discussion with company leaders, a tour of headquarters, updates on the business and a presentation showing how their feedback had impacted the company. One lucky worker even won a car.

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